Undistraction.

Blue Bottle ExperimentationIt’s been 24 hours since I walked away from Facebook – and there are a myriad of reasons for that, but the one I’ll write about now is distraction. With roughly 1,200 connections – ‘friends’, in what Facebook has branded such connections – it got to be too much.

One of the problems with social networking platforms is that, as a business model, they cater content and advertising based on what you have done or liked or interacted with. It’s in their financial interest, and their bedrock of advertising forms a fatal flaw in the experience that most users don’t know enough to understand, and probably don’t want to understand in an age where social connection is as diluted or strong as the algorithms behind it.

I’m a big fan of strong connections. Of thoughtful discourse. Of wide and broad knowledge shared by people with depth and breadth in a world that doesn’t reward broad experience and only specialization. When one reads things, for example, that Richard Feynman said or wrote, you encounter an original mind, specialized in Physics, who spent time thinking beyond his specialty and into the realms of how what he was specialized in affected other things – and vice versa. In essence, he was connected to the world and whether conscious or not, it was a choice. I just read that he spent the latter years in his life working with Hillis on some great stuff, too. Interesting man, Mr. Feynman.

In finding myself creating thoughtful comments on thoughtless posts and comments, trying to maintain a level of interaction, I found all too often that the lowest common denominator wasn’t static but dynamic – where someone who was thoughtful would be momentarily thoughtless without looking back. And then I wondered if I was as guilty. There’s a want to be right, of course – no one wants to be wrong. And yet, there are many right ways to look at the same thing and it’s the intersections of those ‘right way of looking at things that has a sweet spot. The sweet spots are not constant, they too move.

‘Right’ is built on a foundation of sand, and I found Facebook was a bunch of people trying to create sand castles on a foundation with sand while others, for no good reason, might come over and kick their castle. It’s like what happened when children stopped being raised by televisions and instead by networks that they could interact with – where they could easily hide what they shared with others from brick and mortar society.

How unappealing.

And yet blogs remain, where people can be thoughtful or thoughtless – but blogs err on the side of thoughtful, in my experience, when compared to social networks.

Now I’ll have more time to write. “Oh no!”, some social media ‘expert’ might say, “no one will see your content!”. Well, shucks, it’s not like people saw it when I posted it on Facebook anyway – and those who liked it did not see fit to share it, even when cracked across the skull with blunt words.

Facebook is pretty fucking useless to me. Why spend time on it?

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