One of the things that I consider just about every time I log in to write something here is how much the world suffers from incessant social media posts about the same things. See, I’ve been blogging since 1999 – and I’ve seen it all start, seen it all go crazy, and seen what it is today which, in my mind, is a hangover of that crazy.
I recall a period when I was a Communications Manager for a Drupal shop for a brief period, and the constant barrage of “we need to write stuff on the blog” from the CEO. Certainly, I found the CEO a jerk and even told him so in person in NYC, but all of that notwithstanding there is a constant pressure to produce when blogging because of the way it all got monetized. Being first became more important than being right – and I do believe that this has leaked across the media, where journalism itself is constantly on trial with a readership that is baited by headlines into things that can, and sometimes do, misrepresent the story completely.
I used to blog incessantly. At least one story a day. And where I ‘failed’ and continue to ‘fail’ as a ‘successful blogger’ is not writing about the same topic because I like exploring different topics, mixing them, and making sense of them in a broader way. Where ‘blogging’ wants me to be frenetically writing about the same thing ad nauseam, I want to fly and explore and take anyone interested with me.
Some people, I suppose, thrive on specialization, but some of us don’t.
The other side of it is the pace at which we publish: Search algorithms are tailored for more frequently updated websites to show up higher in search results. Everything is moving faster, but really, maybe it’s not a bad idea to slow down and think things through before communicating in any manner.
Maybe people need to think a bit more.
I don’t know, I’m just putting it out there with my own biases on open display. I write when I want to, when I feel that there is something to say, because to do so when you don’t have anything meaningful to say is of lesser value to me than a well thought out bit of writing. One that takes the reader on a journey. One that points at things and asks, “What if?”
Are we with blogs simply adding cacophony to this ubiquitous human nervous system on the planet, looking for reflex actions of likes and shares instead of conscious and coherent thought?